Came back to this one. Changed the colours as per my wife's request (she is the client after all), tweaked some of the strokes, improved some kerning, and changed the colour on the S to help it read better.
over 2 years ago
I was able to read it first time 'round.
The color changes definitely increased the readability.
Matt have you considered possibly Making the T one color, and the S another, then making "all" and "mall" the color of the opposite words first letter? Would give you the differentiation you want with the T and the S while tying the two words together.
by Matt Ward
Revisited this one again. About half the people I showed it too had trouble recognizing the S as a letter rather than a flourish. So I changed the S completely. I think this is going to be the final version, as my wife just wants it finished so she can start using it ;)
Still, I'd welcome your thoughts.
about 2 years ago
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