Concept Fun!

After being asked to make it “more fun” we went a little wild. Tasked to visualize users activity. The double helix that you see is comprised of all the users activity. Each day that has recorded activity builds your DNA. As the user moves through the experience they are served highlighted / unique moments. In hopes that the data can trigger nostalgia bringing them back to that point in time, reliving the year.

This is the “more fun” art direction. Follow us to see the “clean” version next week.

Photo @danransomphoto