Logo concept for Sub-Zero underground. I've incorporated the initials, i.e. S reflected and formed arrow with the negative space between. Hope you see it :)
I love the SZ part, I think it is very clever, I am not sure the text underneath is as powerful. I also wonder if having line 2 all caps and line 3 lowercase makes it tough having three different font styles. I do REALLY like the SZ.
Thank you all, much appreciated, especially when comes from negative space logo master Brian Plemons :)
I agree with you Matt regarding the font. "underground" would be deleted or at least more transparent in the background. Thanks again for the feedback :)
6 Responses
Pro
Daniel Janev
Logo concept for Sub-Zero underground. I've incorporated the initials, i.e. S reflected and formed arrow with the negative space between. Hope you see it :)
over 1 year ago
Pro
Ema Hoffmann | Limeshot
Very cool.
over 1 year ago
Pro
Brian Plemons
Love this concept!
over 1 year ago
I love the SZ part, I think it is very clever, I am not sure the text underneath is as powerful. I also wonder if having line 2 all caps and line 3 lowercase makes it tough having three different font styles. I do REALLY like the SZ.
over 1 year ago
Pro
Daniel Janev
Thank you all, much appreciated, especially when comes from negative space logo master Brian Plemons :)
I agree with you Matt regarding the font. "underground" would be deleted or at least more transparent in the background. Thanks again for the feedback :)
over 1 year ago
Pro
Jovan Petrić
I agree with Matt. Mark is great but type part is a bit unbalanced.
over 1 year ago