Logo concept for Sub-Zero underground. I've incorporated the initials, i.e. S reflected and formed arrow with the negative space between. Hope you see it :)
over 1 year ago
Love this concept!
I love the SZ part, I think it is very clever, I am not sure the text underneath is as powerful. I also wonder if having line 2 all caps and line 3 lowercase makes it tough having three different font styles. I do REALLY like the SZ.
Thank you all, much appreciated, especially when comes from negative space logo master Brian Plemons :)
I agree with you Matt regarding the font. "underground" would be deleted or at least more transparent in the background. Thanks again for the feedback :)
I agree with Matt. Mark is great but type part is a bit unbalanced.
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