Something that's bugged me about the San Francisco Muni logo is how unnecessarily complicated it appears to be. It's barely legible as the letters "MUNI". I wanted to keep the soul of the original, but give it a clean minimalist look, as well as increase legibility. If you're unfamiliar, here's what the original looks like.
Kind of wish the n bended into the i still (maybe add the dot to the to the i for extra clarity?). It would preserve even more of the feel of the original with far better legibility. Nice work!
I would say this improved and changed the character to something better overall. It opens a lot of space for creative applications of the logo, I love it.
I've visited San Francisco recently and the first thing I thought when I used public transportation was that the muni logo is so outdated! Stunning redesign Robert!
I have a hard time with the fact that its legible... One of the best things about the current logo is that its almost impossible to read. In fact, my girlfriend only recently figured out the little squiggle was a word.
The current logo, while dated, has character, isn't obvious, and suggests elements of rail transit. This logo is typical "stark = beautiful" with no personality nor brand. In fact, if it wasn't for the textured background (are all the trains going to have that?), it would be even more brand.
15 Responses
Pro
Robert Padbury
Something that's bugged me about the San Francisco Muni logo is how unnecessarily complicated it appears to be. It's barely legible as the letters "MUNI". I wanted to keep the soul of the original, but give it a clean minimalist look, as well as increase legibility. If you're unfamiliar, here's what the original looks like.
over 1 year ago
wtf, the orignal just looks like wavy scribble nonsense, ha
over 1 year ago
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Stuart Regan
The current one looks like some ancient tribe pattern.
over 1 year ago
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Nick Sloggett
I agree with both blokes above... absolutely ridic
over 1 year ago
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Nicolas Thomsen
Much, much better!
over 1 year ago
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Iñaki Zubeldia
much better, more clear than before ;)
over 1 year ago
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Kyle Meyer
Kind of wish the n bended into the i still (maybe add the dot to the to the i for extra clarity?). It would preserve even more of the feel of the original with far better legibility. Nice work!
over 1 year ago
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Louie Mantia
I feel like this lost all character :(
over 1 year ago
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Chris Masterson
Love this. It's simple and well executed. Keep doing this kind of stuff!
over 1 year ago
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Henrique Gusso
I would say this improved and changed the character to something better overall. It opens a lot of space for creative applications of the logo, I love it.
over 1 year ago
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Hidde van der Ploeg
Nailed it!
over 1 year ago
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Anthony Dines
The MUNI logo is definitely a product of the 1970's, but it's also by an awesome designer, Walter Landor, who made many other amazing things: http://www.landor.com/index.cfm?do=aboutus.classiccases
over 1 year ago
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Zach Roszczewski
I've visited San Francisco recently and the first thing I thought when I used public transportation was that the muni logo is so outdated! Stunning redesign Robert!
over 1 year ago
Pro
Joseph Grillo
I have a hard time with the fact that its legible... One of the best things about the current logo is that its almost impossible to read. In fact, my girlfriend only recently figured out the little squiggle was a word.
about 1 year ago
Pro
Kevin Cheng
The current logo, while dated, has character, isn't obvious, and suggests elements of rail transit. This logo is typical "stark = beautiful" with no personality nor brand. In fact, if it wasn't for the textured background (are all the trains going to have that?), it would be even more brand.
10 months ago