Ryan Leonard Logo Identity

Tags

1. 15 logo
2. 12 logomark
3. 11 black
4. 9 typography
5. 6 logotype
6. 3 minimal

5 Responses

1. Mark McCorkell

   I've been working on the spine bone/vertebrae spacing and testing it at small sizes to get some final polishing done. I've removed a few vertebrae in this one and maintained enough shape to convey the 'spine'.

   over 1 year ago

2. Guido Schetters

   Nice, I think it's much better this way, maybe you can push it even further.. Less zipper'ish to!

   over 1 year ago

3. Mark McCorkell

   I tried a test print out of it at business card size there now and it actually looks really crisp. But the "PHYSIOTHERAPIST" part may need to be a slightly heavier weight. Although... on high quality litho printers that may come out a lot sharper!

   over 1 year ago

4. Guido Schetters

   If you look at the rebound preview you see that you can't really read "PHYSIOTHERAPIST", but that's a small preview. It's up to you to decided how small you want the logo to be legible, in school they always tell us to make it legible when it's printed on stamp size though.

   over 1 year ago

5. Mark McCorkell

   Well the main thing is that the "ryan leonard" part works small, which it does. The "ryan leonard" part IS the brand, so although it would be good if the bottom line was more legible small, I think it has enough wide spaced kerning to work at enough small sizes.

   I have underestimated how clear the white version of the logo is too. When I looked at the white version on my mac it wasn't as sharp as the black... but when the white version was printed... it's possibly a bit sharper!

   over 1 year ago