Ryan Leonard Logo Identity (refinements)
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6 Responses
Further refinements on my identity for "Ryan Leonard". I have thickened the weight of "ryan" and flipped the spine and reversed the direction again. I think the "y" spine is feeling more part of the type now with the weight and direction adjustment.
almost 2 years ago
Hi Mark,
I've been following the progress of this logo and to be honest, it still don't really feels right. The first time I saw the logo I thought the spine was a part of a zipper.
That being said, it's improved a lot! The "y" is indeed more part of the type and the spacing between the letters is good. I think that the logo would look better if you make the spine one solid shape. The spine shape is still there but it's less noticeable. Did you try to print the logo on a really small size? When it gets small I think the spine won't be that clear, because all the small gaps in between.
Keep it up!
almost 2 years ago
Hi Guido,
It has indeed came a long way since I started development on it. I knew the idea would eventually work, but has taken quite a bit of crafting and testing.
I'm not sure I totally agree about the small size - that's one of the main things I focused on when setting the wide kerning of the type in the beginning. I have tested the spine out small and it is legible enough at the smallest size it may be presented at. I might play about with the number of vertebrae more again, but if too many are removed I think it might lose it's shape.
almost 2 years ago
Looking really good. We are at a point now where minor minor changes are needed, one of which is what Guido pointed out. I did think this last night, but it was past 12 and I was pooped.
The small size issue I think can be easily resolved by either creating a little more space between each bone, or adding a fine black stroke round each bone to create a bit of padding, this will open it up. Then you'll just need to see how far to take it by keep shrinking it down at say, business card size and see what the optimum padding should be.
Or imagining taking one bone out, then distributing the rest vertically, that may also create the right amount of negative space needed to make it clear at small sizes.
For me, it's almost there. The zip association was there in the first one, but now, at least for me, it's gone. It's just a case of fine tweaking the optimum space between the bones for legibility.
Nearly nearly there.
almost 2 years ago
So, are you happy with it?
almost 2 years ago
Rebound
Ryan Leonard Logo Identity
by Mark McCorkell
I've been working on the spine bone/vertebrae spacing and testing it at small sizes to get some final polishing done. I've removed a few vertebrae in this one and maintained enough shape to convey the 'spine'.
almost 2 years ago