Hey guys. I've been wanting to redo my logo for a while now, and after much thinking, I had this sudden burst of inspiration today, and came up with this! The top logo is the original version, and the bottom one is obviously a mirrored alternate.
I like the first one because the first "e" is in the natural position, whereas the second one is not. However, I like the angle of the second one better, moving form top left to bottom right. Thoughts?
The typeface is a highly customized AvanteGarde. It is very similar to the type on my original logo. I just increase the tracking to help improve overall readability and then created a completely custom "g" letterform.
over 3 years ago
I like the top one better. Much improved over your original.
There's something about the rotated e's that makes the title hard to read for me.
Love those top two e's.
Maybe now that you've come up with a bitchin' concept you can go to normal e's in the title?
Top one over the botton one. Pulled together really nicely, love the sleek colours and the 'g' in the company name.
I like the top one as well - but I would like to see the colour of the bottom one on the top - lighter colour first - to darker colour...
also I don't like the full wording underneath in white - dont like the font, dont like the angled "e"
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