Craft Cocktail Packaging Design w/ Drink Illustrations

Packaging Design Solution with Illustrations for Mason Dixon Distillery

I had the awesome chance to work with Mason Dixon Distillery to create a packaging solution for their craft cocktails. The label branding includes an open space variable where we replaced the flavor icon for each SKU while also updating each can color. I love creating a unique set of illustrations that have their own set of rules. Consistent illustration style connects the artwork together to establish a strong visual identity system. When paired together on the packaging and label design, the art is recognizable and engaging.

Iced tea in glass with lemon illustration.

Can label design for ice tea and lemonade.

Craft cocktail drink illustration with grapefruit and ice.

Craft cocktail drink packaging and label design.

Drink illustration for packaging design.

Rootbeer mug with vanilla flower illustration.

Jalapeno Mule craft cocktail drink illustration with lime.

Mason Dixon Distillery was looking for a refresh for their can labels. They needed a branding solution that allowed for a flavor icon variable on each label as a dozen+ cocktail labels would need rolled out. This is just the first set featuring drink illustrations, mugs and cocktail glasses. The custom drawn art creates a quick visual to the customer and cues to the cocktail flavor inside. Designing the artwork in a consistent style with line work and halftone textures creates a cohesive brand identity for the series.Illustrations add a unique and personalized touch that resonates with the customer on a more human level.

A critical element in a brand’s visual identity, illustrated labels become more memorable. In turn that means brand awareness, and more sales. Your end goal is to sell more product right!?