Agency for Legislative Initiatives State Law Branding
Agency for Legislative Initiatives (ALI) is a Ukrainian think tank that actively contributes to strengthening democratic institutions, reforms, and the development of civil society.
We have created a brand system that emphasizes the Agency's analytical nature and authority, meets the needs for materials design, and makes the organization relatable to the audience.
We found commonalities between the Agency and the Pythagorean school of thought approaches—this became the basis for building identity.
Sigma, the arithmetic sign of sum, symbolizes the organization's qualities: it reflects the ability to process complex data, compare, and draw weighted conclusions.
The play of contrasts continues the Pythagorean idea of working with opposites to understand objectivity, and the fundamentalism of the school is associated with simple figures used in material design.
The visual system harmonizes materials on the Agency's website (articles, news, and special projects). It provides representation through formatting rules, section identities, and convenient navigation—all for orientation in numerous contents.
ALI has steadfast principles of honesty, objectivity, and the infallibility of expertise.
The new identity clearly reflects these principles. It opens ALI to a broad international audience, which was one of the rebranding's goals.
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