THE GLOCAL TRUNK | Social Media

MAY | 2023

CATEGORY: Social Media

AGENCY: Detales Brand Communications

CLIENT: The Glocal Trunk

IMAGES USED ARE A PROPERTY OF THE BRAND

THE BRAND:

The glocal trunk, also known as tgt, was a homegrown indian jewelry brand that emerged from the aesthetic vision of its co-founder, priya kapur. It functioned as a retail platform, creating a globally sourced local high-end bazaar experience for all types of jewelry. Its extensive collection of leading fashion jewelry was sourced from around the world and presented to customers in one seamless shopping experience. The company strived to discover, care for, and curate a sought-after collection of styles, stones, and metals. Its signature and high-street jewelry and accessory ranges were available exclusively online or in select stores. The one-of-a-kind collections were designed by celebrated locally sourced global designers.

THE DESIGN:

The objective was to utilize the potential of social media to engage with a broad audience and communicate the immersive essence of the glocal trunk. Embracing their visual style and color scheme, it was imperative to showcase it effectively on their social media platforms, ensuring their products took center stage.