From ‘one of many’ to ‘the one’

In an oversaturated coaching market it’s important to cut through with your brand – especially when you’re targeting people who run creative businesses. Instead of promising people they’ll ‘live, laugh and love’ with her, Claire Holly wanted to be a brand coach with a creative yet professional personality. We worked carefully with her well-crafted brand strategy to make sure we let her unique wit shine through, while also championing Claire’s decades of experience and knowledge in the field.

The thinking

Claire wanted to appeal to womxn-owned, creative-leaning businesses who need help with their brand strategy. The identity needed to allow these businesses room to project their own vision of themselves, while keeping the look and feel true to Claire’s original vision.

As brand coaching is a premium service, the colour palette lends itself to a more formal approach, whilst the illustrations and typography provide opportunities to let Claire’s friendly personality and character shine.