Rock, Paper, Mayhem
Rock, Paper, Mayhem is the ultimate showdown. Inspired by the thrilling worlds of old school wrestling and boxing posters, this experience takes things to the next level with an unreal fight in augmented reality. Watch in Augmented Reality as the combatants battle it out right in front of you, in a way that looks so real, you’ll feel like you’re part of the action.
I worked with the talented Mr Lubo Designs for the 3D illustration and animation. You can see more of his work on his site.
Zappar WebAR's 20MB limit required us to minimize effects like blood splatter. We struck a balance that kept the animation visually engaging but minimized the blood effect. To overcome iOS's autoplay sound restrictions, I introduced a button that triggers both animation and sound, maintaining the immersive experience.
To generate buzz for the Rock, Paper, Mayhem drop, I created a campaign influenced by the 12 Days of Christmas. The 10 Days of Mayhem mixes the joy of the holiday season with the carnage of professional wrestling.
