Brainie | SaaS Product | E - learning Website

Our journey began with an extensive user research phase including surveys and in-depth interviews with investment professionals. This phase was pivotal in gaining profound insights into their pain points, learning preferences, and the specific expectations they held for an e-learning platform.

The outcomes of this research were channeled into the creation of user personas and user journey maps, which played an important role in steering our design decisions, ensuring that every aspect of the platform was finely tuned to cater to the unique needs of the target audience.