Hopkins | Rebranding

Hopkins School is a distinguished independent day school, which embraces gender inclusivity and caters to students spanning grades 7 through 12. Seeking a rebranding initiative, the institution aimed to encapsulate its rich history as the Hilltoppers, while integrating symbolism associated with its goat mascot. Emphasis was placed on ensuring that the rebranding resonated effectively with students across the wide spectrum of age groups within the institution. The rebranding effort comprised the development of a comprehensive visual identity system, encompassing a primary logo featuring a standalone head, a full-body depiction, a monogram, and a wordmark.