Visual Identity Chocolatier
Welcome to a delectable journey through the heart of Marseille's chocolatier scene, where the extraordinary and the irresistible converge. Our chocolatier is not just a purveyor of chocolates; it's an oasis of flavor, a destination for those seeking the exceptional.
Imagine chocolates infused with the exotic allure of the Americas – the succulent sweetness of fig, the tantalizing tang of mangosteen, the vibrant zest of passion fruit, the exotic allure of pitaya, and the harmonious blend of exotic fruits. These are not just chocolates; they're exquisite treasures meticulously crafted for those who crave the extraordinary.
My visual identity mirrors this commitment to uniqueness. Each package is a work of art, a testament to the fusion of culture and flavor, an invitation to explore the uncharted territory of chocolate. From vibrant designs inspired by lush tropical landscapes to bold colors that awaken the senses, our visual identity tells the story of a chocolatier that dares to be different.
Join me as we embark on a voyage of taste and aesthetics, where every bite is a revelation, and every package is a work of art. Experience the magic of Marseille's chocolatier, where the world's most exotic fruits find their perfect chocolatey counterpart.
The logo captures the essence of "la chocolaterie La Mouette" uniquely and evocatively. In the center, a seagull's wing soars, symbolizing the special connection to Marseille and its beloved marine bird, "La Mouette." Just above this wing, the name "La Mouette" is presented in handwritten script, conveying authenticity and personality to the brand.
In the upper right corner, a smaller wing complements the composition, with the word "chocolaterie" adding a touch of elegance and style. The pastel pink and aqua green colors combine to create a welcoming and convivial atmosphere, inviting everyone to savor the unique experience of "la chocolaterie La Mouette".
The logo pays tribute to Marseille's rich tradition and love for "mouettes," while reflecting the authenticity and delightful indulgence you'll find in every chocolate at La Mouette Chocolatier.
At La chocolaterie La Mouette, the choice of colors reflects the essence of our brand. I've selected a harmonious combination of pastel pink and aqua green as the primary colors. These shades convey warmth and conviviality, inviting you to savor the delightful world of chocolate.
But I didn't stop there. To highlight the diverse array of exotic fruit flavors in the chocolates, we've introduced contrasting hues like deep purple, aqua blue, mustard yellow, and vibrant fuchsia. Each color represents a unique flavor experience, making the chocolates not just a treat for the palate but a feast for the eyes.
In my visual identity, these colors come together to create a vibrant and inviting atmosphere, just like the lively streets of Marseille.
Join me in exploring the delicious world of la chocolaterie La Mouette, where every color tells a story and every chocolate is a masterpiece!
