HAWK Security Services Symbol / Icon Design - Branding Identity
The branding journey for "HAWK-Security Services" was a delightful challenge, culminating in a symbol design that seamlessly merges human and hawk elements.
Symbol Design Story
Our vision was clear from the outset: to craft a symbol that embodies the essence of a hawk without overwhelming complexity. We aimed for a subtle yet profound representation, encapsulating the brand's mission to safeguard people across various industries.
With "HAWK" as the focal point, we integrated hawk-like features into the symbol, ensuring it remained accessible and easily comprehensible. Sharp edges were employed to evoke the precision and seriousness synonymous with hawk-like attributes, without veering into intimidation.
The resulting design strikes a balance, exuding sharpness and edginess akin to a hawk's beak, while conveying a sense of security and protection that's unmistakably human-centric.
In essence, our symbol design for "HAWK-Security Services" is a testament to the brand's commitment to safeguarding its clients with unwavering vigilance and expertise, subtly yet powerfully embodying the fusion of human and hawk attributes for unparalleled security solutions.