Gamifying to help the APP

Business objective:

  1. Attract more users to the application

  2. Engage the community in app evolution

  3. Involve the community in moderation efforts

User problem: Many users are unhappy with the charges associated with certain features in competing apps, leading to frustration and difficulties in finding a match.

Solution: Introduce a gamified section that rewards users for providing feedback, reporting usability issues, and referring friends. As a bonus, offer a free Premium plan to those who actively contribute to the app's improvement.

Posted on Mar 20, 2024

More by Henrique Lima Menezes das Neves

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