Giant Lifting | CRO

One of my few escapes from the day is strength training at the gym. I can always appreciate good equipment which is why I found GIANT LIFTING. Their equipment is top notch and so as a value add, I isolated 6 quick wins for the website. See below for the breakdown!

1) This is a great call-out, but make sure that you are offering a clear action to take in the announcement bar. You got them excited, now push them to the products!

2) Separate copy from the image so both can be communicated more clearly.

3) Positive reviews or total customer numbers are a great way to build trust with users new to your brand — pull them up the page, and call-out the total number!

4) Make sure your message is clear about who you are and what you are selling. Ensure that the most important elements of your message stand out.

5) Make user engagement easy by ensuring key action buttons are full-width on mobile, and sit at the bottom of the fold.

6) Make use of the homepage by providing direct links to your best sellers. Users like to see what your top products are and featuring them on the homepage can increase the likelihood of users entering your purchasing funnel.