eSIM Cards Mobile Experience

DataFly, an early-stage startup wanted to build a system enabling customers to purchase pre-paid, data-only eSIM cards that provide users with easy access to mobile data abroad. The product is designed for young, tech-savvy individuals who frequently travel long distances.

To ensure a user-centric approach, a streamlined experience was created, guiding users intuitively through every stage of their journey with eSIM technology. This involved conducting multiple user tests and simplifying the installation process, an essential part of the user flow.

eSIM Market is Growing, but the Learning Curve Is Challenging

The global eSIM market was worth USD 7.3 billion in 2021 and is projected to hit USD 17.5 billion by 2030, largely due to the rise in IoT-connected devices. Enhancing this trend, Apple is moving towards eSIM-only technology in its new iPhone releases in the US and Europe, potentially setting a standard for other manufacturers. While the popularity of eSIM technology is embraced, the current solutions fall short of delivering an optimal user experience. This aspect is particularly critical given that the majority of people are still in the process of adapting to this new technology.

Helping First Time Users Proceed with the Card Installation

Purchasing eSIM cards follows a standard procedure that relies on established design patterns. However, the real challenge in this project was assisting users navigate the card installation process, which takes place in the system settings, an area not accessible or controllable by an external service provider.

To address this need, we redefined the eSIM setup process by creating a dynamic, stage-by-stage guide within the app. Users are provided with bite-sized instructions at each stage, directing them to perform specific actions on their mobile. Breaking down the process into smaller steps makes it more comprehensible and reduces the intimidation factor, especially for newcomers.

User-Friendly Mobile Experience & Simplified Installation Process

Despite facing technological limitations, we successfully launched a product that distinguishes itself from other eSIM providers. Our focus on user experience around installation flow has not only lowered the entry barrier but also positioned the product with a competitive edge. DataFly is an easy-to-use and intuitive platform that provides users with rapid access to mobile data from any corner of the globe.DataFly is live, and available on iOS, and Android.