Mad Dogs - hot dog pop-up bistro
Hi there! Ever heard of WŚCIEKŁE PSY (Mad Dogs)? It's this awesome project all about mouthwatering gourmet hot-dogs. Paweł & Dominik, the masterminds behind it, decided to shake up the local gastronomy scene. Now, you can bite on their premium sausages and buns at various coffee shops around Poznań. It's a tasty adventure you won't want to miss! 🌭 🔥
Hungry for more? Check out full Behance project.
WŚCIEKŁE PSY is a brand new concept, so we needed to whip up something cool and eye-catching that screams deliciousness. The outcome? Big and bold visuals are memorable even with the pop-up schedule not being exactly regular 🚀
The brand is bursting with personality: clever, playful, and a bit wild — shaking up the stereotype of gourmet food. We're all about craving new experiences, and we express it with vibrant colors and mouthwatering visuals.
The main logo comes in shape of a sauce label, giving off those tasty vibes. We switch it up sometimes with the mad dog symbol munching on a handmade sausage. When we designed the logo, we aimed for direct ties to the brand name, keeping it playful and not too macho, but still sliding in those food vibes — cause it’s just supposed to be delicious! 👅
Simple layout to easily create another formats
The inspiration came from huge, eye-catching movie posters and the fast-food joint aesthetics. We tried mixing that with the sleek look of modern bistros and canteens — fancy but not too serious. Big, bold fonts and bright colors, mainly embracing that mad red. Plus, we made flexible system for social media layouts and prints that's easy to use and can be easily translated to other formats.
With a bit of a boost from us, WŚCIEKŁE PSY were already madly successful with two pop-ups and there’s already more tasty stuff coming! The work on WŚCIEKŁE PSY is not completed yet - the pop-up will soon be given a permanent location! Get ready for another round of flavourful bites!
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