Spot Hero Rebranding
A throwback to our work with Spot Hero. I've always loved this simply charismatic animation.
It was Focus Lab’s challenge to breathe new life into an existing, well-loved brand without stripping too much of the brand equity that SpotHero’s users have grown to love.
The clean, updated system feels calm (to communicate product ease-of-use), relatable, reliable, and friendly (to communicate the enjoyment of the experience).
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