Logo idea

7 Responses

1. Ben Davis

   Been working with a new e-commerce start-up on their branding and website, here is a logo idea...

   almost 2 years ago

2. Pro Nick Toye

   Very regal.

   almost 2 years ago

3. Pro Mike Precious

   Nice work. I'd try an get that "ROL" in the graphic mark to stand out a bit more.

   Looking at the "Rutherfords" word, maybe it needs some kind of swash or extension on one or more of the letters.

   almost 2 years ago

4. Pro Christian Ross

   +1 on Mike's thoughts. Extend the leg of the first R in Rutherfords or something similar. Like the direction you're heading with it.

   almost 2 years ago

5. Ben Davis

   Cheers guys, i'll have a go at extending the 'r' - great idea

   almost 2 years ago

6. Pro Matt Ward

   Hey Ben. Really like the feel of this one. The one think I notice, though is that the "ROL" feels just a wee bit crowded. I'm not sure if you can reduce the size a bit. I see that it has some very intentional alignment.

   That's the only thing I noticed, though. It's really lovely. Great shade of green.

   almost 2 years ago

7. Ben Davis

   Thanks Matt, i agree it does look a bit crowded in the middle there, i'll look at reducing the size and see what it looks like.

   They wanted the classic british racing green as the colour scheme to reflect their 'of London' tag. Works well I think!

   Thanks again

   almost 2 years ago