Ballerina Farm | CRO

Family is very important to me and there is nothing better than a quality family brand such as Ballerina Farm. I love their products and as a value add, I isolated 4 quick wins for their website. See the thread for the breakdown!

1) Try to keep the announcement bar message short and to the point. In addition be sure to give your users a CTA to direct them on what their next action should be.

2) You’ve done a great job at separating your message from your hero image to create more impact for the users. Ensure that the most important elements of you message like your value statements stand out.

3) Give users a clear CTA by ensuring that the button is full width on mobile so that it is easy to click on and enter into your purchasing funnel. Make sure it is labeled to give users an indication on what to expect after clicking on the CTA. Providing clear direction for a user to take will equate to higher conversions.

4) Consider adding some of the featured items from your store to the front page. Users are often enticed to buy items that are proven top sellers.