Florence | CRO

Waves, meet website... Florence Marine X has great products that stand the test of the outdoors. See the thread for the breakdown!

1) Try to keep the announcement bar message short and to the point. In addition, be sure to give your users a CTA to direct them on what their next action should be.

2) Separate your message from your hero image to create more impact for the users. Ensuring each element can stand on its own will help drive home the message that you want to portray to your users.

3) Make the headline stand out by making the most important messaging the focus. This should be a statement of what goods are available and the benefits for your users.

4) Give users a clear CTA by ensuring that the button is full width on mobile so that it is easy to click on and enter into your purchasing funnel. Make sure it is labeled to give users an indication of what to expect after clicking on the CTA. Providing clear direction for a user to take will equate to higher conversions.

5) Consider adding some of the featured items from your store to the front page. Users are often enticed to buy items that are proven top sellers.

6) Ensure your product cards include relevant and timely information. Highlight the causes that will benefit from a user's purchase with icons and badges.