World Health Organization | key-visual
Large-scale Onco Screening Marketing Campaign in Moscow
The oncological screening project in Moscow, conducted in collaboration with the World Health Organization, is a large-scale marketing campaign aimed at attracting the maximum number of people to undergo cancer screening procedures for early detection of cancer.
The task included creating a visually appealing concept emphasizing the importance of oncological screening. The focus is on creating visual elements and typography highlighting the high cure rates for each type of cancer. To achieve this, unique and simple icons representing each type of cancer were developed, and characters were selected to play a key role in the visual campaign. Pastel shades of blue and purple emphasize the idea of curability.
The outcome of the work on the advertising identity was an effective visual communication that helped increase public interest in health issues and detect cancer at early stages in more than 1,200 people.
Fedor Beltugov multidisciplinary designer & art director focused on branding & interactive design
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