Branding and Visual Identity Project: Hey Vera!
Project Challenge
Create a new brand in the healthy supplements and vitamins market for women! Aiming to be more than a supplements company, Hey Vera! came to be a friend who cares, cares and advises other women to take care of their health. Keeping in mind the big players in the sector, we started to develop the branding from there, seeking to understand how Hey Vera! could be different in your market and help these women live healthier lives.
Naming Creation
The name chosen was designed to be like that friend you call when you need help, advice or when you need to share a little gossip. Vera is the one who is true. Through Naming we seek to generate an immediate close connection with women and escape the traditional, bringing even more identity to the brand's Branding!
The Brand
We proposed communication as equals, eliminating the traditional brand-customer hierarchy and cultivating an authentic friendship relationship between friends. We preview Hey Vera! as an ordinary woman, a figure who blends into the crowd, establishing a special connection based on affinity and intimacy with consumers. We want women to identify with it, receiving friendly advice, concerned about their well-being and always seeking the best for each one.
Website (Ecommerce) and Packaging
“Our brand will work with exclusive and complete formulas, focused on the final result. We will have more complete and more complex products, using the correct combinations of the best active ingredients, bringing health and well-being to everyone. Our products will not be simple vitamins; They will be a perfect combination to deliver what it promises. Our communication will be friendly and transparent.”
With this in mind, we developed the labels and naming for Hey Vera products! seeking to differentiate them from others in the sector and stand out when seen on a shelf or in an online advertisement sharing space with other brands.
For the website (e-commerce), we sought to create something that was intuitive and easy to navigate, so that any woman of any age can enter, choose her product and make her purchase. And we aligned this idea with the brand's visual universe, to bring even more identity to Hey Vera! The e-commerce was developed using Magento 2.0 technology.
