MRTS Rénov

Brand Strategy, Visual Identity, Brand Collaterals, Merchandising

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CHALLENGE

MRTS Rénov is a company that provides renovation solutions with a more affordable and competitive approach in Orléans.

While understanding their values, I was collaborating with the founder to understand who their target was. Targeting the medium and medium-low classes, I had to make sure that it represented precisely that.

The visual identity concept comes from a key starting point — the house areas. Adjacent to the areas of the house, I managed to get the initial letter of the brand, to give the identity a bit more personality.