Goldsmith's Boat Shop

Last year, Goldsmith's Boat Shop celebrated their 100th year in business!

Goldsmith's is well-known for selling Scout Boats, but their previous logo featuring a sailboat didn't quite represent their brand. I was honored to have helped them create a new logo that truly reflects their business.If you visit my logo portfolio on Instagram, you will see I like to give my clients a variety of creative ideas to consider, as well as variations of the final design. For Goldsmith's, I gave them a "primary" logo and a "secondary" logo for flexibility on different placements. I love the way this looks reversed on a navy background.