The Roswell Biotechnologies logo
The Roswell Biotechnologies logo: the beginning of a brand identity that brings the character of the molecular microchip to life.
Shaped to signify the letter “R” (as in “Roswell Biotechnologies”), the logo symbol incorporates a stylized DNA helix formed in a hexagonal grid with slight adjustment to the spacing of individual sections.
The full lockup adds the logotype — a customized version of the timeless classic Helvetica Now Display, that elegantly communicates the company name “roswell”; keeping the perfect balance of elements with intentional use of the lowercase “r”.
More at: fiftyseven.co/case/roswell-biotech
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Posted on
Feb 7, 2024
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