Bastard's Bluff Rum Label Design

🇳🇿 Label design for a small batch, New Zeland rum for Web3 Degenerates.

Bastards Bluff is one of, if not the first rum launched on the Ethereum blockchain via a 1:1 Claim for people who mint the NFT.

🏴‍☠️ The client envisioned an elaborate pirate-themed design that comes off as premium, extraordinary, and bold while keeping the main focus on the brand’s logo.

I created a detailed illustration of the sea featuring a ship, a mermaid, tentacles, and other little nuggets that are noticeable upon close inspection of the label.

🟡 In the center of the label is Bastards Bluff’s emblem logo designed to resemble a doubloon, featuring a skull with an Ethereum Diamond in place of its third eye.

For the colors and type, we kept things simple and traditional to give the design a luxurious touch.

What would you think if you saw this bottle on the shelves?

💬 Share your thoughts down below!