Ekai—Identity Design

One of the main themes is the idea of progression from 0 to 1. This is represented by a distinct wavy movement that originates from the bottom left corner of the design and reaches the top right. This movement captures the essence of upward and forward momentum, symbolizing growth and advancement.

A subtle yet crucial aspect of the design is the incorporation of the numbers 0 and 1 within the icon itself. These numbers, often associated with binary code, subtly hint at the technological nature of the product and its connection to the digital world.

The design also embeds the universally recognized chat icon. Placed in a symmetric alignment, this symbolizes the product's central focus on communication.

Overall, the design serves as a visual microcosm of the product’s core values and function.