Speakeasy Rebrand & Case Study 🔥
Speakeasy needÂed to comÂbat preÂconÂceived notions about machine-genÂerÂatÂed code and its limÂiÂtaÂtions through their competitors.Â
DifÂferÂenÂtiÂaÂtion was very imporÂtant, which meant explorÂing beyond the blues, purÂples, blacks, and blue-greens of the landÂscape.
The SinÂgle Most ImporÂtant Thing (aka SMIT) for this rebrand was to conÂvey ​“CraftÂed by Design.”
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Posted on
Jan 16, 2024
More by Bill Kenney View profile
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