Recently finished logotype for a fund-raising event for a non profit organization. As this was a relatively quick project, I didn't get round to posting as I went along, but full process article & sketches over on Type Division.
over 2 years ago
Just read the process post—trust me, you didn't miss anything.
Sweet. Really like your process sketches, Claire.
Matt - Cheers! Very glad to hear it, there's always that worry when you come back to look at something later on.
Roy - Thanks very much! They're usually quite rough, but it works.
Thanks a lot Pat - always a pleasure to hear from you.
Great flow, loved seeing the process sketches. Excellent work as always Claire!
Cheers for the kind words Michael! Glad you enjoyed it.
Lovely Claire :)
Claire I can repeat it tirelessly You are amazing with all you do!
Not really much to say. That's what effed up with comments. Sometimes, there's really nothing much to say than "WIN".
Looks beautiful Claire! The 'Hop' ligature is just gorgeous. I'm just curious (and I know the project is finished already) but did you ever consider connecting the bottom tail of the 'R' with the upper tail of the 'H'? Seems like it could work out nicely, but I'm sure you have your reasons :) Nice work!
Sergey - Haha thanks a lot man, you're too kind. Means a lot.
Stéphane - Merci beaucoup ! Happy to hear your appreciation!
Pavel - (Have to admit, I had to translate that) Thanks very much!
Joe - Thanks for your thoughtful feedback, as always! Thought you might appreciate a triple ligature :D
I did try that actually when I was messing around with the composition, but I found it made the already heavier right side somewhat unbalanced compared the left, where there's a lot less going on (if that makes sense).
Loved the process. I like that you check the negative for spacing issues. The final color version is very nice. So much good going on here.
I like the vertical mirroring of the 'R' and 'H' swashes. The fittings of 'R->o' 't->e' and 'H->o' are also great. Still trying to figure out how you made that 's' so legible. It's so abstract yet readable!
Looks awesome Claire! Love that 'of', the type itself of course and the great positioning of it. Very nice work - also loved seeing the process!
Thank you, Sean! I'm really happy you mentioned the 's' - extending it past the baseline to sort of close the gap was one of the ideas from the beginning, but when implementing it, I realized I'd have to be really careful for legibility. Glad it works!
Yassine - Thanks a lot! I worked quite a bit on the 'of' and its placement as it was a little difficult to have it not looked squished. Glad you like it!
Oh yes, it's nice Claire!
Will write a proper comment later. Working mode atm, but just wanted to let you know I love it ;)
Thank you kindly Emir! (and for interrupting working mode, appreciate it!)
Beautiful as every piece of art that your pencil draws. Congrats Claire!
Love the bounce of this. Like a suspension bridge or something. Great work.
Mattia - Thanks very much for your nice words! Glad you like it.
Charlie - Love the comparison! Yep, the goal was to have something uplifting, hence the lack of a straight baseline. Cheers for the comment!
Claire love this! Keep up the good work.
Ok, I've now read the entire post and seen the sketch work and I am nothing short of amazed at the detail you put into your process! really cool to get to see the journey you take on a project. and yes, the end result is be-a-utiful!
Used to do ink lettering typography when I was a kid. watching this kind of makes me regret ever giving it up. might have to pick it up again. really inspiring, claire. well done!
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