The clients design and build gardens for small areas such as: balconies, courtyards and small gardens. They just don't garden or plant pretty flowers they also garden architects and so the end result is both structural and organic.
This is the first iteration of this concept so details such as colours, size, type, visual style yet to be finalised. Assuming the idea in general is accepted.
The project required me to design a logo that ideally conveyed both of these aspects; the gardening and architectural.
After a number of sketches and concepts I showed the client one idea which was not suitable. But the feedback from this idea was very descriptive and it allowed them to more accurately convey their needs. This feedback meant a re calibration and after a number of other sketches I ended up with this idea.
They typically need to use less to create more so the idea to play with negative/positive space to achieve a similar message seemed appropriate. We are optimising the space whilst being practical with the design without any sacrifice to the end result.
One can design with limitations, but can also achieve a bigger message. The logo itself conveys the essence of what they try to achieve through their landscaping.
An urn placed on some form of decking creates the gardening and architectural link.
over 2 years ago
very clean, nice and clever:)
For me it was a bit difficult to see the urn on the decking right away. After I read description I saw it, but initially I thought it was a bridge and halo or something... so I didn't understand how it fit.
Aside from that I like that you strayed from using the typical green and brown color palette usually seen with landscaping/eco businesses. Orange is a color of energy. And it sure gives some off in this logo.
Jared: Certainly a consideration to make the pot/urn a little more obvious which hopefully would then draw a line to the decking/structure. Just trying to guage if it's not obvious, obvious enough or even too obvious.
Nice work, Graham!
Setting the baseline "Architectural Landscapers" in small-caps would have enhanced readability maybe?
by Graham Smith
Tweaked a number of elements based on some earlier feedback.
Two new fonts with reduced tracking all round.
Slightly wider and shallower decking/surface structure whilst making the urn/pot smaller as well.
Also reduced overall perspective of the mark just a fraction.
I feel this helps define the urn a little better than before without having to resort to adding further elements,
over 2 years ago
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