TM monitor campaign landing page

This is the landing page for a resent campaign I designed to tell the TotallyMoney customers about a new feature called 'Monitor'. It uses open banking to help you monitor your finances and budget better.

The full campaign includes an email and a landing page. We A/B tested where the email went. Test A sent customers straight to a tailored app store page. Test B sent them to the campaign landing page. Test B performed the best, outperforming the A variant by 54%.

I worked on the page structure and the visual design, while our talented copywriter Helen working on the messaging.

Programs used:

Design - Figma

Motion - AE