Balas - Logo design for the family care app
Embody the essence of safety and care
Our client entrusted us with the task of creating a visual identity for their innovative product, designed to keep a watchful eye on those who matter most — whether it's the little ones or the elderly members of your family.
The main goal
The challenge was to infuse warmth and friendliness into the brand, and we're proud to present a logo that goes beyond aesthetics—it tells a story of security and compassion.
Logo ideation
Our logo is a visual narrative, a story in symbols. An abstract representation of a consumer, covered by our protective product, cleverly forms the shape of a keyhole. This symbolism reinforces the core value of the product—consumer protection as the paramount focus.
For us, creating this logo wasn't just about design; it was about translating the client's vision into a visual masterpiece that reflects the highest value—protecting what matters most.
Color palette
Colors speak louder than words, and our carefully chosen palette echoes trust, confidence, and the peace of mind that comes with knowing your loved ones are under reliable protection. These hues don't just adorn the logo; they resonate with the core values of the brand.
Every stroke, every curve, and every color was carefully chosen to craft an identity that exudes confidence, ensuring that our client's brand stands out in a crowd.
This project challenged us to blend creativity with purpose, and we're proud to say that the result is more than just a logo — it's a statement, a promise of safety, and a testament to our commitment to excellence in design.
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With design and branding, Outcrowd helps to reveal the essence of your brand and transform it into a powerful force that excels in results.
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