AERP Logo
AERP (Alberta Environmental Rubber Products) is a rubber recycling plant in Edmonton, AB, Canada. With KEEN Creative, I developed a dynamic and contemporary mark inspired by the shapes and patterns found in tire treads. With its upward motion, the mark symbolizes AERP’s vision of protecting the future. Further, the symbol’s overall shape implies mountain peaks—a reference to AERP’s roots in Alberta.
alberta
branding
graphic design
logo
logotype
mountain
rebrand
recycling
rubber
tires
treads
wordmark
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Posted on
Nov 19, 2023
More by Mathew Ware View profile
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