Horizons merch concept
Shamelessly plugging these visuals that didn't make it for Horizons children's charity.
In some beautiful parallel universe, we'd be seeing this emblazoned around every corner of North London. The simplicity of those lines, merged with the crest of a rainbow, so neatly communicates the charity's mission — to merge the different paths and influences children interact with towards reaching adulthood (school, community, family, experiences) to bring hope for a better future.
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See the final identity:
