Product Navigation UI (B2B)
Improved navigation for moving through job tasks
Helping users to move through their operational tasks easier and at speed. Iteration #01.
This was part of a larger product transformation initiative. Where we re-architected the whole product to simplify usage, rearranged the navigation based on tasks to create the foundations for standardised workflows and built new features to support those operational tasks and increase efficiency so as to ultimately help minimise revenue leakage. See ux case study here
Problems, problems - problems!
The main problems was that the legacy navigation had been built in a way that;
🚩Had 5 complicated layers of hierarchy.
🚩Required tunnelling down to find information.
🚩Was non-responsive.
🚩Reflected a product architecture and feature set that fracture the users focus and ability to finish tasks.
