A Mold - Branding Project

Mold Agency

A Mold is a branding and digital marketing agency, born from within other B2B companies that wanted to invest in a market that had a lot of room and need for professional branding services: specific and complex business that were very niched. The creation and strategy of the company was effective, making the multinational Grupo Artico, a brazilian conglomerate buy the company and invest.

I actively participated in the creation of the company, leading the naming project and establishing the main structure for the agency. How big the team needed to be? Who were we hiring? How much we needed to invest? Alongside a few others, we made these decisions and began making A Mold a reality. One of my proudest moments here, was making the actual presentation to Grupo Artico CEO that resulted in him investing and buying the idea.