Logo & Brand identity design for Mercury

Mercury is an exclusive fashion brand offering high-end pieces for those with a modest, minimalist chic approach to their wardrobe. Mercury itself is the only metal that remains liquid under normal conditions. As an homage to the unique properties of this element a slogan was born: “Untouchable beauty. Just for you”. An elegant welcome into the niche world of quiet sophistication.

Our mission was to create a brand identity that reflects the fluidity of mercury, the only metal liquid at room temperature, in every aspect. Graceful curves, smooth transitions and a touch of metallic symbolize the brand’s commitment to effortless grace. We also opted for a timeless color palette that would encapsulate the artistry of minimalism and stay out of trends.

Hope you loved it as much as we did!