Branding & Packaging Design for Lazy Jane

Lazy Jane is a finest daily skincare and beauty brand made to catch your eye and then be the reason of your smile when they all go “wow, how come you look so gorgeous?”. A balanced blend of natural ingredients and plant extracts perfectly nourishes and protects the skin. Safe, effective and simply designed to make you feel good.

For the logo, we ensured it was, as requested, “some sort of wavy, relaxed and psychodelic”. This theme extends to the key visuals and font choices, ensuring they embody the desired vibe while maintaining recognition, legibility, and clarity.

We based the color palette on cheerful shades of green and pink, evoking a sense of natural freshness and serene, almost dreamlike beauty. Our goal was to bring a skincare brand beyond the settled industry standards.

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