Pickleball Paddles

Each new quarter brings forth the opportunity to establish fresh goals, and at Showit, we introduce new milestone rewards when these goals are achieved. Given the rapid rise of pickleball as the fastest-growing sport in the United States, combined with the inherent competitive spirit of Showit employees, it only makes sense to consider custom Showit-branded pickleball paddles as a fitting milestone reward.

Showit's culture is a little quirky, happy, and always fun, so I wanted the paddle's prints to represent the same spirit. Since our recent rebrand didn't incorporate any specific prints, I essentially began from the ground up. For the black and white paddle, I meticulously hand-drew each letter, arranging them in an abstract fashion to subtly spell out "Showit." As for the second paddle, our brand guidelines did provide some organic shapes which gave me a starting point. I fit these shapes together, crafting a vibrant, camouflage-like pattern that perfectly aligned with our brand's essence.

Lifestyle photography taken by staff Photographer, Ethan Sees.