Reconstruction Branding Flash Sheet

Branding flash sheet and brainstorming sketchwork process for a coffee roaster, retailer, and restaurant in St. Louis (which has since undgone some changes, we hear). The name “Reconstruction” is quite long and posed some difficulty in the layout process. We approached this problem with an original hand-drawn typeface tailored to the brand, which eventually became one of our favorite and most versatile fonts, “Signalman.” A sample download of a textured alternate was attached to the previous shot, so here we’ve got the clean version to try. All 5 variations are on sale at Creative Market.