In this series of shots, you'll see how I helped develop the brand identity for SCOUTS Online Shop.

Project Overview

SCOUT'S Online Shop is a sole proprietorship business that aims to cater to customers looking for great deals online. The brand's primary targets are individuals and family-oriented people who love shopping online.

The brief was to develop a brand identity that is clean, modern, and ornate.

The Process

-Discovery

-Research

-Stylescapes (Glorified mood board)

-Conceptualization

-Design

The Discovery

We used a simple framework to help SCOUT'S develop a strategic approach, help define their pain points and target audience, and identify and determine the brand's voice and tone.

From the response, we mapped out the fundamental keywords that will identify the brand.

The Application