Alice Charity: The Brand

2012-2019

Communication Strategy

With various communication objectives to achieve, it was crucial to produce a range of media suitable to manage these multiple needs.  

Both written and visual content are required to be informative as well as playful, knowledgeable as well as relatable, corporate as well as familiar.  

Artworks represent the surrounding communities of Newcastle and Stoke, and typography styles signify the softness and compassion of the charity’s ethics. 

All marketing materials must be warm, inviting, clear and honest to convey the many social injustices the local children face.  

The charity’s projects, schemes, and events rely on the backing of local communities and the private sector for support. Due to the nature of the charity’s urgent services, it’s crucial that the brand is instantly recognisable and fulfils its reputation as a vital support system.  

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