SCHRALP Branding 🚵
Initial branding created for mountain biking start up brand SCHRALP.
Schralp creates video content based around mountain biking.
The focus is mainly on the counter-cultural section of mountain biking, with strong ties to skateboarding, surfing & snowboarding. They highlight the sense of camaraderie, the drive to adventure and explore and the free spirit of mountain bikers.
Their goal of the content is to inspire others to ride and / or incentivise them to develop their own unique style and ways of engaging with the sport.
