Personal Travel Consultants Branding
Fly Above the Rest
The Personal Travel Consultants (PTC) organisation is a high-end travel agent service, which as a collective prides itself in excellent service and quality products. It seeks high achievers within the travel industry to join the programme, providing members access to the best market deals and pioneering tour operating systems.
The brief required the PTC brand to subtly indicate the parent company, Blue Bay Travel. The featured palm tree concepts are adaptations of the current BBT logo and variations of its sister companies, Caribbean Warehouse and Tropical Warehouse.
The colour palette features rich earth tones of sand and gold, as well as turquoise waters and charcoal. The bold teal tributes BBT’s familiar bright blue, the script font indicates the “personalised” service, and the sans serif typography reflects the already established corporate and trade styling.
The final branding, as chosen by Senior Leadership, features the negative Blue Bay Palm, the “stamp of approval” on the outer edge of the logo, and the artwork additionally showcases a transparent global map.
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