Les Empotés

Year

2022

Project

Logo

Brand identity

Graphic guidelines

Lolita's eyes are always on the sky, or rather on the balcony.

After growing up in the Corsican maquis, in a wild and intense natural environment, she now lives right in the center of Lyon.

Her only regret: the lack of greenery on the facades of this beautiful city.

If there's one thing Lolita is convinced of, it's that there are no "green hands", no cursed people who make all plants, even cacti, die.

So she created "Les Empotés", offering ready-to-install, easy-to-maintain, made-to-measure planters.

For Les Empotés, Lolita wanted a unifying visual identity.

Her project is to restore the self-confidence of plant lovers, unite them around a shared passion and motivate changes in consumption patterns.

All without guilt, difficulties, or restrictions.

In response to all these points, an identity inspired by comic books, superheroes and pop culture is slowly taking shape.

So, Les Empotés is not just about plants in planters, but also about all the people who support the project.