Kodiak Fish Co - Bear & Fish Logo

Logo for Kodiak Fish Co, a seafood brand that offers sustainably-sourced, wild-caught seafood. Over the winter, Kodiak Fish Co came to me to revamp their logo design. The key logomark is built upon a Kodiak bear with the negative space shape of a fish. This plays on the consumers perception of Kodiak and the association with the Kodiak bear. The bear serves as a playful mascot and will grow with the brand throughout different fisheries.